155 million people in the US watch live sports, representing a large and loyal audience for brands seeking to connect with their customers. But while streaming services have transformed our viewing habits and opened up new opportunities for content discovery, there is still a place for the visceral, in-person experience of watching sports live.Website
The high ad revenue generated by sporting events makes them attractive to advertisers and can help fuel a platform’s long-term growth. Exclusive live sports content also adds to the value and differentiation of a service, making it an essential feature for many viewers.
Aside from providing a great user experience, live sports also provide an opportunity to foster community through fan engagement features like real-time stats and polls. Additionally, a comprehensive offering of sports channels on a streaming service increases subscriber loyalty.
Live Sports
For a broadcast to run smoothly, proper planning and preparation are key. Scouting and assessing the venue, creating a shot list, and coordinating with teams and officials helps reduce production day stress and ensure all elements are in place.
In addition, choosing the right video hosting platform to handle the workflow is crucial. Software-as-a-service (SaaS) provides an agile solution for handling viewership peaks and executing rapid launches of channels, while on-prem options allow you to deploy your workflow in your private cloud or datacenter.…